Music has the power to deliver immense wellness benefits, so finding the right streaming solution for your spa is no small task. One of the most prominent commercial solutions on the market is what’s often referred to as ‘Spotify for business’ (though formally named Soundtrack Your Brand), whilst many locations simply opt to repurpose their personal Spotify for business use.
Spotify is unquestionably a giant player in the online/music streaming world. It’s many people’s go-to platform for a seemingly endless range of musical genres and podcasts, and it has amassed over 450 million monthly active users. When it comes to achieving phenomenal success, you certainly can’t knock it. However, special licensing is required to play music in a business setting and, since Spotify is only intended for personal use, a standard subscription does not include that licensing.
Enter ‘Soundtrack Your Brand’ – a plan which allows businesses to plan and stream particular genres and music playlists to complement their brand, environment, and general customer experience. While this may be a good fit for some business models, it may not provide the most complementary tracks, nor represent the most cost-effective solution for all business types – particularly where the spa industry is concerned.
When it comes to curating, managing, and playing the most complementary music in your spa business, Myndstream has the clear edge – here’s why.
Which streaming platform is right for my spa business?
Money talks, and value-for-money matters
Whilst quality is the most important factor for the music you play in your spa business, the bottom line in business is that the bottom line matters – money talks, value-for-money matters, and as a spa business owner, you’re looking for a subscription with the best monthly cost and an even better ROI.
‘Spotify for business’ fees
At first glance, Spotify’s Soundtrack Your Brand appears to be a good deal; the ‘Unlimited’ option affords you unlimited access to songs and playlists for $39 per month, and the ‘Enterprise’ option comes with a dedicated account manager and more, but you must contact their sales team for a price.
The monthly fees marketed with Spotify for business seem low, but the devil is in the detail – these monthly prices are charged per zone. Soundtrack Your Brand defines a zone as a single music streaming service source within a business location. So, for example, a business may wish to play separate background music playlists for each area of their business, such as the lobby/reception, the bar, and the restaurant, and each zone must pay for its own monthly subscription.
Myndstream’s Spa Service fees
Myndstream has created a bespoke platform for spa business with a focus on high-quality music curation, as well as simplicity and affordability when it comes to the fee structure. Starting as low as $250 per year for the Essential plan, allowing you to play music in one zone, to $750 per year for the Unlimited plan which comes with unlimited zones and logins for your staff. It’s as simple as that—with no hidden fees or upsells to worry about, Myndstream allows each individual therapist to choose music for their clients and deliver a personalized experience with every booking.
Myndstream is the best value option for any number zones
As a direct price comparison, consider that for a spa with six individual therapists, each needing to play their own curated music to complement the treatment being given to each client, Spotify would charge $234 per month—equating to $2,808 per year—while with Myndstream, the price would be capped at $750 per year. Want to match music to mood in reception and communal areas too? Your costs for Spotify will increase further.
Perfecting the soundtrack to a spa experience
There is a growing body of scientific research demonstrating that music can have a profound effect on us; mentally, physically, and emotionally. Music has the power to uplift us, soothe and calm us, and even help ease us into a restorative state of deep relaxation. Perfecting the soundtrack to your clients’ spa experience can make an insurmountable difference to the likelihood that they will return for more, recommend you to friends and family, and generally get the very most out of the treatment and experience at your facility.
Whilst ‘Spotify for business’ does have a large catalog, its presentation makes it hard to find the right track or playlist for your client. Myndstream, however, contains soundscapes curated by mood and client need so the perfect sound is always at your fingertips. Sitting at the intersection between art and science, our team passionately curates music that is research-backed with a mission to optimize the experience of both business owners and clients.
Myndstream also works with some of the leading musicians in the world, such as Liquid Mind, 2002, Kevin Kern, Bernward Koch, and Peter Kater. It’s our belief that health and well-being facilities should utilize tailor-made music and personalized playlists created by experts in the field to achieve optimal results for clients.
Learn more about how Myndstream can elevate your client’s experiences here.
