The global spa industry is growing at a staggering rate, with new spa trends emerging constantly. It can be difficult to keep up with all these changes so we’ve turned to our founder, Freddie, to recap his learnings ahead of Spa Life 2024 and discussions with his fellow board members at the Global Wellness Institute to compile this list of the best wellness trends and tools to implement in your spa. Whether you’re an independent therapist, a luxury resort or somewhere in-between, we have you covered with the top spa industry trends to introduce in your business.
1. Spa trends: Cold therapy
Cold therapy (or cryotherapy) has seen its popularity increase noticeably in the US over the past 2 years, so it’s no surprise that it’s consistently mentioned in spa industry trends reports. Cold therapy can have numerous wellness benefits, including improved circulation, faster muscle recovery, and better quality sleep. If you’ve already introduced cold therapy to your treatment menu then you can enhance it with music curated by Myndstream to deliver even deeper results for your clients. Try it with a breathwork series to further aid respiration, or with our Recover soundscape to combat muscle soreness.
2. Industry trends: Reaching new audiences in men and teens
Men are becoming increasingly more likely to visit the spa. Our founder, Freddie, notes that shifting views of masculinity are fueling a new wave of social and emotional wellness solutions for men, with male only retreats up 200%. This unlocks a huge demographic for spas to attract new customers.
We’ve also identified teen wellness as a spa trend with growing demand. Freddie and his co-panelists shared that teenage mental health is declining, with as many as 20.5% of teens reporting significant anxiety. There are many ways we can open our programming to teens, for example by offering guidance on mindfulness practices, breathwork techniques, or yoga. Our research is showing that music can also deliver significant improvements in mental wellbeing – read more here.
3. Spa trends: Multisensory treatments
Since the necessity of touchless treatments during Covid-19, spa-goers have begun to recognise the wellness benefits that can be extracted from engaging more of the senses besides just touch alone.
Multisensory treatments are a spa trend that can deliver greater results for your clients; the science shows that spa music, for example, has the potential to reduce cortisol levels and blood pressure for longer lasting stress relief. By incorporating this into your treatment plan you can offer a better service and even charge more for it.
Myndstream helps you elevate your spa’s music offering with a curated library of over 90 soundscapes designed by wellness experts, practitioners, and scientists. Try it today with your first 14 days free.
4. Spa trends: Personalization
There’s mounting data to suggest that spa-goers are searching for greater customization during their spa visit. 78% of consumers say they’re more likely to recommend brands that personalize, and 69% of people surveyed in iSPA’s report stated that they like to customize their experience with add-on enhancements.
You can elevate your client’s visit with spa music tailored to their mood, desired outcome, or treatment duration with Myndstream’s boutique music streaming for spas. Follow the steps below to help them customize their music experience:
- Ask your clients choose their desired treatment outcome from relax, awaken, recover, calm and experiential, and start the playlist
- Match the outcome to an aromatherapy scent, or ask your client to choose their preferred scent from some samples
- Your client is immersed into the bespoke pairing of sound and scent while enjoying the touch of the treatment
iSPA survey results show 69% of spa goers agree “I like to have add-on enhancement options when booking a spa treatment”
5. Industry trends: Mental wellness
The increasing demand for mental wellness services alongside traditional physical treatments is another key spa trend. Customers are seeking a holistic approach to wellbeing that addresses both body and mind, and encompasses mental tranquility as much as physical relaxation. There are many ways that spas can tweak their offerings to enhance mental wellbeing, including upgrading their spa music to a catalog backed by science and developed with stress-relief in mind.
